Greater Capital Region
The Greater Capital Region STEAM Ecosystem connects people and organizations across Pennsylvania to advocate 21st century skills: solving problems, thinking outside of the box, working towards common goals, and communicating effectively.
Design Challenge: Refresh the brand voice to show a community as diverse and collaborative as GCR STEAM.
UI / UX Design
A Story of Inclusion
If STEAM / STEM is the way forward, then it needs to be guided by inclusion and diversity. After all, without the right values, ecosystems—or brands for that matter—are not sustainable.
While researching this subject, I noticed tension between STEAM vs. STEM, and a wide range of views on what roles individual disciplines play. GCR STEAM focuses on four values that connect a community, rather than divide it:
1) STEAM is for everyone.
2) Help people thrive.
3) Advocate STEAM.
4) Use 21st century skills.