Greater Capital Region
STEAM Ecosystem

The Greater Capital Region STEAM Ecosystem connects people and organizations across Pennsylvania to advocate 21st century skills: solving problems, thinking outside of the box, working towards common goals, and communicating effectively.

Design Challenge: Refresh the brand voice to show a community as diverse and collaborative as GCR STEAM.


UI / UX Design
Graphic Design


Manada Technology
Speece Technologies


A Story of Inclusion

If STEAM / STEM is the way forward, then it needs to be guided by inclusion and diversity. After all, without the right values, ecosystems—or brands for that matter—are not sustainable.

While researching this subject, I noticed tension between STEAM vs. STEM, and a wide range of views on what roles individual disciplines play. GCR STEAM focuses on four values that connect a community, rather than divide it:

1) STEAM is for everyone.
2) Help people thrive.
3) Advocate STEAM.
4) Use 21st century skills.

STEAM Brand Book
STEAM Brand Book v112
Brand Book Layout 2
Marseal Phone Example 2

Daniel has an eye for contemporary design and attention to detail. His expertise and marketing intuition allows him to capture the essence of an organization and really make it shine. He is flexible, open to collaboration, and truly a pleasure to work with.

Jamison Rotz
Project Manager, STEAM UI / UX
Founder, Manada Technology

Wanna work with me?